The Academy for Professional Excellence (APEX) is the Philippines' first and only innovative continuing education and training institution in retailing. APEX was established to help retailers keep pace with the global competition and address the growing need for world-class retail leaders and professionals.

The Academy's competency-based and industry-specific curriculum employs out-of-the-box teaching methodologies combining classroom lectures with real-life simulations, business project challenges and other interactive approaches. The focus is to develop personal excellence and relevant competencies resulting to a total learning immersion experience. Through these unique training techniques, APEX strives to continually produce competent, confident and customer-focused retail professionals thus helping raise the industry standards toward retail excellence.

We are the first academy to receive TESDA Program Registration for Certificate in Customer Services NC-II , a joint vocational competency –based curriculum project of the Philippine Retailers Association (PRA) and TESDA that meets the national competency standards in Customer Service for retail frontliners.


  • Staff Development :
    • TESDA Customer Services NCII.
    • Certificate of Competency in Customer Service & Sales.
    • Visual Merchandising. Food Service Merchandising.
    • Footwear 101.
    • Luggage 101.
    • Fashion Styling.
    • Image and Confidence Building.
    • Winning Attitude at Work.
  • Management Development :
    • Store Management Trainee Program.
    • Professional Retail Management Program.
    • Area Management Training Program.
    • Supervisory Leadership Development.
    • Key Accounts Management.


  • Uniglobe Travelware Co., Inc.
  • Kenrich International Distributor Corp.
  • Recreational Outdoor Exchange (ROX)
  • Concept Stores, Inc.
  • Primer Resources Corporation
  • Luggage Trading Services, Inc.
  • Stellar Equipment and Machinery, Inc.
  • Philgear International Inc.
  • Department o f Tourism
  • Ever Gotesco Resources & Holdings Inc.
  • United Limsun International, Inc.
  • Blims International
  • Charlie Does Surf
  • JB Music & Sports
  • LJS Group of Companies
  • JCP Group of Companies
  • Porta Vaga Mall
  • Innovatronix


We customize our programs based on your need.

  Our programs focus on knowledge areas that really matter and directly match the job.
  We come up with innovative training approaches with practical application in the real world.
  We provide a fully functional and realistic retail environment.
  Our faculty of trainers are industry professionals further enriching the academy's curriculum.